Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed ... You will learn to analyze the relationships between an ...