Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

public relations specialists shape public perception of their organization and communicate its goals and mission. This may include writing news releases, responding to media inquiries and handling ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed ... You will learn to analyze the relationships between an ...