By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means ... in newspapers or on broadcast media. As an example, ...

This advertising and public relations degree prepares you to analyze audiences, craft persuasive messages, and create compelling connections with the right audiences on the right platform, from ...

For example, I feel that advertising is overdone and public relations is underdone. This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also ...