Psychographic Segmentation: Psychographic segmentation ... brand loyalty, engagement with marketing materials, or response to ...

Pro AV Today's Ben Thomas and hospitality leader Radley Medina explore how psychographic segmentation and frictionless ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...