Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

Matt Aaronson, director of product marketing at Tonkean, which won the Legalweek Leaders in Tech Law Award for Legal ...

But the role has become a polarizing one ... In 2023, Chesky merged product management with marketing, and Snap told The Information in the same year that it laid off 20 product managers to ...

Verizon Business’s top marketer believes that bringing product under marketing’s remit has helped the business ... but in January 2024, her role was expanded to include responsibility for product as ...

Canada-based liquid-cooling mainstay CoolIT Systems has recruited Intel veteran Jason Waxman as its new CEO, the company ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.