3. Hire marketers who can sell I love hiring marketers who know how to sell—particularly for demand generation, events, or product marketing roles. Your marketing team should know your product better ...

Matt Aaronson, director of product marketing at Tonkean, which won the Legalweek Leaders in Tech Law Award for Legal ...

Product management plays a central role in helping define the short-term and long-term product strategy. We typically formulate about a 16-to-18-month roadmap, because the space is so dynamically ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you can just promote it.

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

But the role has become a polarizing one ... whether they should delegate product decisions to product managers. In 2023, Chesky merged product management with marketing, and Snap told The Information ...

Amid rising economic uncertainty and mounting pressures such as new tariffs and a historic Wall Street selloff, marketing ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.