More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies still treat brand and performance marketing as separate efforts, often ...
Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...
A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers. Reddit introduced ...
Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...
As Google and Amazon battle for status as the Number One consumer search site, retailers competing head-on with Amazon are optimizing online reach and return with image-based Product Listing Ads (PLAs ...
YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ ...
The past decade has introduced a number of new ways to advertise your business. It’s no longer a matter of buying an ad in the Yellow Pages, getting a radio spot, or (if you have the money) securing a ...
This summer, beauty fans online might have stumbled upon a story about how “Bird Box” star Sandra Bullock was leaving Hollywood to concentrate on her lifestyle brand. The story appeared on a website ...
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DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
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