To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

C. Jarrett Dieterle is a legal policy fellow at the Manhattan Institute.

If organizations complain about per-seat pricing—that it’s unfair and outdated and doesn’t reflect real value—then why do ...

Complex pricing structures, like those of cable TV providers, frustrate customers seeking clear costs and value, often eroding trust. You should emphasize value through transparent pricing and an ...

Pricing your product feels like a math problem until you realize it’s a psychology problem too. Most young founders ...

The promise of cloud computing is flexible power at a reasonable price. Unfortunately for many business customers, that promise remains unfulfilled. There are several reasons, but we’ll focus on just ...

Pricing strategies for early-stage companies are a unique problem. Most lack enough data about what will work for potential and future customers to make a sound data-based decision. But what you lack ...

If you've ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you've checked an item's cost on Amazon, only to see it has changed hours later, you might have experienced ...

In 2011, Netflix shocked its loyal customers by raising its subscription price by 60%. The move triggered tens of thousands of negative comments on its Facebook page and turned the streaming giant ...

Your current pricing model might need updating. Usage-based pricing enables faster iteration, fairer customer relationships, ...

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...