This results in a negative cross elasticity. Different brands of toothpaste are an example of substitute goods. The demand for a competitor's brand of toothpaste increases in turn if the price of ...

Which factors determine the elasticity of demand of a good ... because the decrease in price increases demand. Another example is how when the price of gas goes up, people will drive less to ...

Price elasticity is a rear-view mirror metric that allows a marketer to know the impact on demand after the change in price ... To marketers who are unfamiliar with the term, I share the following ...