This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pull-Ups on Monday (Dec. 16) announced a campaign that ...

New App Offers a Step-by-Step Potty Training Solution for Parents with Interactive Content for Kids Featuring Beloved Disney Jr. Characters CHICAGO, May 15, 2025 /PRNewswire/ -- Pull-Ups®, a trusted ...

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand ...

Kimberly-Clark has unveiled what it’s calling a “marketing relaunch” campaign for its Pull-Ups brand of potty-training pants. The campaign, from Publicis Group’s Leo Burnett introduces two new ...

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents. iGo Potty let parents ...

Potty training is a challenging time that Kimberly Clark wanted to make easier. Mass Hispanic came up with the El Baile de Pull-Ups Quebradita Potty Dance, a fun way for both moms and toddlers to ...

“We're so thankful that Pull-Ups gave us this exciting opportunity,” said Jessica Pieper. “It made Emmalyn's potty training experience fun, especially when she made it to that first flush. We can't ...

Wouldn’t you think for someone who raised three children, who all use restrooms, that potty training would be an easy task? Not really. Our granddaughter, having turned 2, should be ready, ...

The company behind Huggies is wading into the messy debate over when to start toilet training. Kimberly-Clark (NYSE:KMB) has benefitted as more parents opt for Huggies Pull-Ups disposable training ...

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...