While top shows secure massive deals, most podcasts generate little to no revenue and struggle to monetize. This reality highlights a broader industry challenge where only a small fraction of creators ...

Want to make money podcasting? You have to treat your podcast like a product not a promotion.

Podcasting was once the underdog of the media world: a platform where anyone with a microphone and an idea could share their voice. With low barriers to entry and freedom from institutional ...

Business podcasts come in all shapes and sizes, such as a presentation to prospective customers or a new policy announcement to employees. What they have in common is that they are audio or video ...

The Signal Awards announced the winners of its fifth annual competition, celebrating creators and innovators shaping the podcast industry.

With more people tuning in than ever, Theo Von, Bill Simmons, Rachel Maddow and more explain what’s still holding the medium back. By Julian Sancton Senior Features Editor None of the apps are great.

Podcasting is becoming a bigger business at iHeartMedia, with third-quarter revenue jumping 24% to nearly $174 million. CEO Bob Pittman says advertiser demand remains strong, local sales now generate ...

At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her ...

HeartMedia shares rise 5.6% as Bloomberg reports it is evaluating a sale of part or all of its podcast business; talks are preliminary, and no deal ...

“Call Her Daddy” host Alex Cooper moved her videos from Spotify to YouTube — and ramped up the podcasting arms race Once solely audio, podcasts now beckon with ...