Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Google’s latest update to Performance Max (PMax) campaigns—featuring Channel Reporting ... advertisers are weighing in on how ...

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising ...

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to ...

Technology should always be viewed as a tool, and not a strategy in and of itself. Right now, those media buyers using Meta’s ...

On the new “Channel performance” page, advertisers will find a campaign-level performance summary along with a new data-visualization capability that makes it easier to analyze each channel ...

P3 Media, an award-winning ecommerce agency specializing in revenue acceleration for enterprise and omnichannel brands, has ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...