What's the ultimate makeup cheat code? Allowing your eye color to dictate which eyeshadows to choose. Color theory makes the process of finding complementary tones simple: Hues on opposite sides of ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

This article originally appeared on Health. Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you ...

Here’s a fun fact: Over half the world’s population has brown eyes, but no two pairs are exactly the same. From deep chocolate to warm caramel or brilliant hazel, there are many variations of the ...

If you’ve been feeling particularly uninspired (read: bored out of your mind) by the clean girl aesthetic, no-makeup makeup, and every other iteration of minimalist glam, rest assured that maximalism ...

As someone with deep brown eyes (until I was 10, I actually thought they were pure black), I never thought that eye colour played a big part in what made good eye makeup. Everything goes with black, ...

Three top artists reveal how to integrate the rich, moody shade into your daily makeup routine. In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally ...

With so many colours, textures and techniques to choose from, experimenting with different eyeshadows can be fun. While some people may try to coordinate their makeup with the colour of their outfit, ...