Diageo, the manufacturer of Don Julio Tequila and Smirnoff Vodka, has launched the on-trade trial of a 90% paper-based bottle for Johnnie Walker Black Label. Starting today (25 September), the ...

Diageo, Pernod Ricard and Procter & Gamble are among a raft of companies testing paper-bottle designs they are betting can ...

The Target Corporation is the first major USA supermarket retailer to commission a range of sustainable wines in ...

Uncertainty over preferences and lack of gifting inspiration leaves shoppers fearing that a spirits gift will feel impersonal and underwhelming. We’re long-term subscribers to WARC and it’s a tool we ...