Diageo, the manufacturer of Don Julio Tequila and Smirnoff Vodka, has launched the on-trade trial of a 90% paper-based bottle for Johnnie Walker Black Label. Starting today (25 September), the ...

Diageo is rolling out a paper-packaging trial for its Irish cream liqueur brand Baileys, the group’s first consumer-facing paper bottle test. The paper packaging is made using molded cellulose ...

Guy Middleton is the Global Breakthrough Innovation Director at Diageo, leading a newly formed team focused on pioneering new ...

In 2024, Diageo also did trial runs of 250 70cl paper bottles of Johnnie Walker Black Label and 2,000 80ml paper bottles of Baileys. OK, so it’s perhaps a bottle-shaped version of a box ...