News

The Traditional Barrier Between PR And Marketing Has Fallen—How Brands Should Adapt
Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...
To Avoid Electrocution In PR And Marketing, Approach AI-Powered Tools As Accelerants
AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...
The future of digital PR for mining companies: Leveraging media and thought leadership
The future of digital PR in mining lies in a proactive approach to earned media, op-eds, and speaking engagements.
Marketing1d
Three Metrics for Measuring PR Campaign and Marcomms Success
From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...
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Top five PR & Marketing Firms in Web3 and Emerging Tech
Luna PR is a global communications and marketing agency specializing in Web3 and emerging tech. The agency was established in 2017 by crypto enthusiast, Nikita Sachdev, who worked with some of the ...
Infinitize Launches Gaming Division as It Teams With Lippin Group to Offer Genre Fandom-Focused PR, Marketing (EXCLUSIVE)
The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...
Katy Perry's trip to space criticized as more out of touch than out of this world
Katy Perry embarked on a space tourism trip Monday, courtesy of Jeff Bezos' company. It's the latest PR misstep for the ...
Variety3d
Infinitize Launches Gaming Division as It Teams With Lippin Group to Offer Genre Fandom-Focused PR, Marketing (EXCLUSIVE)
Hollywood comms giant The Lippin Group and marketing firm Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms across genres including gaming ...