Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
Press Ranger Named Best PR Software for 2025
Space.com "We're honored to be recognized as the best PR software for 2025 ," said Steve Beyatte, Founder and CEO of Press ...
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AI deep research tools – what’s PR’s verdict?
This is of course a metaphor for AI tools, specifically deep research which came on to the scene last month. In December 2024 ...
Cross-Industry PR Tactics: What Food And Beverage Can Learn From Hospitality
Even though both industries have their differences, there is plenty that food and beverage PR professionals can learn from ...
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Audience Targeting as a PR Tool
However, apart from its use in paid ads, it is also a handy public relations tool, particularly when it’s time to distribute your PR. Audience targeting in PR allows an agency to categorize its ...
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Navigating the New Search Landscape: What Google’s Decline Means for PR, Marketing, and the Future of Digital Strategy
Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and accessed is ...
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PR & AI: A marriage of ethical considerations, collaboration and data security
Artificial Intelligence (AI) has been part of our cultural imagination for decades, from the late 1920s depiction in science ...