SoS measures the volume of internet searches over a specific time period for a branded keyword, compared against competitors.

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

A Public Relations Monitoring and Measurement expert, Philip Odiakose has identified the inability of chief executives to connect with reports from PR teams as a key reason such teams are seen as fund ...

Representative AI Generated Image Measurement and Data Analytics—especially in the world of PR, Corporate Communications, and Corporate Brand Reputation—are still not revered. They’re often ...

Now, you too can use them to make the case for increased investment in PR and comms ... this white paper reveals how you can use the latest measurement techniques to maximise the impact of ...

But how do you know if it’s actually achieving any of these goals? That’s where PR measurement and press release analytics come in. PR analytics tools are software solutions that help PR ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

The goals for each outcome will vary, but to reach them, a common denominator in modern PR practice is that each of those goals benefit from data analysis that can be gathered to implement a campaign ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...