Strong channel relationships do tend to benefit your operations and those of your partners, but ultimately, they’re for your ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Unity's been having a rough few years—mostly due to its own foolishness, mind. Its prior CEO, John Riccitiello, couldn't seem to stop walking from bad decision to bad decision like a door-to-door ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Inside Trader Joe's' podcast hosts dished on how the grocery store invests in products and employees rather than "robots" ...

Adobe's new Brand Concierge feature lets customers create websites that respond to visitors with personalization.

As 23andMe files bankruptcy to facilitate the company's sale, some worry whether customers' genetic data will stay secure without Congressional help.