Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Q: I open email messages as they arrive to determine how important they are, and if they are less important, I simply leave them open and respond to them later. However, my computer sometimes reboots ...