Ford’s reasoning for the sale was a plan called One Ford, spearheaded by Mulally. Under the plan, Ford was to get all of its ...

"Our One Ford plan is designed to create profitable growth, and our new hiring is a direct result of our plan working," said Joe Hinrichs, Ford president of The Americas. "As we expand our product ...

Is it a masterstroke of marketing? Or a cry of desperation? Legacy automaker Ford (F) brought out exciting new marketing ...