Public Relations and ROI: Measuring Impact on Business ... personal networks and social media channels. To demonstrate ROI, modern PR teams rely on data analytics and performance tracking.

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...