1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

Miller Lite is celebrating International Beer Day, and its 50th anniversary, by offering fans 50,000 free beers at 450 bars across the country on Friday, Aug. 1. The beer brand will also host a ...

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...

Miller Lite is celebrating its 50th anniversary by offering 50,000 free beers at bars across the United States. The beer brand will offer free drinks at 450 bars nationwide during International Beer ...

Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...