Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid ...

Why PR Is misunderstood by CFOs and CEOs 1. Measuring ROI is not easy: While sales or marketing results are easy to quantify, PR is not. Its impact cannot be easily seen or measured, and metrics ...

They often ask questions like “How do we measure PR’s impact?” “Does it drive tangible business growth or is it worth the investment?” Public Relations has long been a cornerstone of ...

In the age of cancel culture, hyper woke-ism and all-round scrutiny, the impact of communications and public relations ...

Now, you too can use them to make the case for increased investment in PR and comms ... this white paper reveals how you can use the latest measurement techniques to maximise the impact of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate, and measure that data. Our reports are available ...