Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

According to Mattel, Barbie has had over 250 careers—an impressive variety that’s currently being touted in ads for the upcoming Barbie movie ... be a Renaissance man to keep up with ...

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

AKRON, Ohio — Mattel has announced that Barbie is releasing the first Ken doll of a professional athlete, which will be in the likeness of Akron native and NBA star LeBron James “to recognize ...