The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

In that , Barbie is a fascist, Mattel is the worst in corporate America, and I am a chauvinist buffoon,' Kreiz shared with a gleam in his eye. While many executives might have demanded changes to such ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Andrea Blaugrund Nevins, the acclaimed documentary filmmaker behind 'Tiny Shoulders: Rethinking Barbie,' died April 12 in Los ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

Rakuten TV, the European streaming platforms, has announced a new agreement with Mattel, the toy manufacturing and ...

The doll has been a pop culture icon since her 1959 debut, and her presence in kids’ play has only grown with every new career, friend, house, show and film. While Mattel claims Barbie has long been ...