Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for ...

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel, Inc. (NASDAQ: MAT) announced Wednesday that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeB ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...