The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

By Winston Cho Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors. In a move to avoid ...

While Mattel claims Barbie has long been catering to collectors, the 2023 “Barbie” movie is credited for skyrocketing the brand’s popularity in the adult stratosphere. It also catapulted Ken into the ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...

According to Mattel, Barbie has had over 250 careers—an impressive variety that’s currently being touted in ads for the upcoming Barbie movie. “My whole philosophy of Barbie was that through ...

This is "A Minecraft Movie" review! While critics might not have been yearning for this film, audiences certainly were.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.