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LeBron James joins Barbie team

Fortune on MSN · 1d

He’s just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning into the growing share of revenue at toy companies Mattel and Hasbro coming from customers aged 13 and older.

Bleeding Cool · 10h

Mattel Unveils First Barbie Kenbassadors Doll with LeBron James

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his nonprofit, the LeBron James Family Foundation. The stylish doll features streetwear, headphones, sunglasses, and a removable jacket.

Cleveland 19 News on MSN · 2d

Barbie launches LeBron James Kenbassadors doll

LeBron James’ new Barbie doll “is a 10!”Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9.WHAT’S A KENBASSADOR?Barbie has been a a pop culture icon since her 1959 debut as a doll,

2d

Mattel Creating Celebrity Friends For Ken, Starting With LeBron James

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

4don MSN

Mattel Retreats From DEI Disclosures Amid Government Crackdown

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...

7d

Mattel, Maker of Pro-Diversity Barbie, Sheds DEI for Investors

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...

The Daily Targum2d

'A Minecraft Movie' destroys box office: Critics can block off

This is "A Minecraft Movie" review! While critics might not have been yearning for this film, audiences certainly were.

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