The Marketing specialization involves building the foundations ... Internship and co-operative education opportunities are offered to business management majors in a wide variety of for profit and ...

Provides practical experience in planning and implementing marketing research. Covers the sale of marketing research in business management; survey research and questionnaire design; scientific ...

The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business ...

A business: marketing degree is a great gateway into numerous career opportunities as you’ll gain the tools for jobs in diverse fields. The degree can lead to careers in marketing communication, ...

Provides practical experience in planning and implementing marketing research. Covers the sale of marketing research in business management; survey research and questionnaire design; scientific ...

The Bachelor of Science in Business Administration with a Marketing ... A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a PhD in psychology from Sofia University and a PhD in business administration from ...

The sales and business marketing program will prepare you to excel in entry-level sales positions and provide the broader framework for future success in upper-level management. There are small class ...

Evaluating Reacquisition Opportunities in Business-to-Business Markets,” Industrial Marketing Management, 43 (4), 573-581. Liu, Annie H., My Bui, and Mark P. Leach (2013). “Considering Technological ...