In a world where digital interactions shape consumer behavior, businesses must navigate the challenge of scaling globa ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

And owing to open source's transparent nature, marketing departments can take that leap of faith when procuring technology. Ultimately, there is less of a dent in the marketing budget. Going Open ...

Shirofune, the leading automated digital advertising management platform that services major advertising agencies worldwide ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

On Tuesday, professional and legal services company Harbor announced that it acquired marketing technology services company CLIENTSFirst Consulting. Financial details of the acquisition were not ...

It’s an easy way to integrate the latest AI technology into your real estate marketing as a buyer’s agent. Giving better closing gifts is an easy way to elevate your real estate marketing game ...

Katja Schroeder, M.S. in Technology Management associate program director and senior lecturer, discusses global ...

In the humming landscape of 2025, where digital screens flicker with endless streams of content, a quiet revolution is ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites.