Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Take the next step in your small business journey with a plan for growth.

Many small businesses lack the advertising ... Defining the three aspects of a business marketing strategy below can help direct your marketing efforts toward solid results. A value proposition ...

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. As a 42-year-old business owner ...

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable ...

Zero-click searches are the new reality, and business owners must adapt, evolve and get ahead of this massive shift.

Siddharth also shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing ...