Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing lead generation strategies effectively. Only 38.92% of marketers rate their ...