An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...
Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...
In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...
HIGH POINT and LAS VEGAS — Officials with International Market Centers, operator of a majority of showroom space of the home furnishings industry’s biggest U.S. markets in High Point and Las Vegas, ...
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ComStrat - The bridge between brand strategy and media strategy
Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter ...
On the heels of its recent executive leadership team appointments and long-range market plans, International Market Centers has announced a new integrated structure and staffing for its marketing and ...
Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...
On 18 September, IMC CEO Dale Hefer welcomed over 3300 communicators from over 20 countries to the Nedbank IMC, confirming its place as the continent’s top marketing showcase. In his opening message, ...
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