What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its purpose.

The key insight across all models is that regular organizational reviews can help drive better results. While 60.2% of ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

AI is changing the "architecture of roles" in companies. Roles are now defined not by job title but by a set of tasks and the ...

Organizational structure pertains to the way in which companies arrange their departments. Smaller companies tend to have flatter organizational structures with few management levels. Larger companies ...

Union Pacific (UP) recently announced a new Marketing and Sales organizational structure, consolidating its business groups from four to three: Bulk, Industrial and Premium. The changes are effective ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Department stores can structure their organizations in numerous ways, based on what they sell, if they have multiple locations and other factors. Some department stores may even use a combination of ...