LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Machine learning and statistical models have evolved to provide an extremely sophisticated understanding of the contribution of each marketing investment and the interactions between them. But models ...

Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact with shareable, influencer media and ...

Marketing for services is similar in some ways to marketing products. However, the expanded services marketing mix highlights three significant factors that distinguish service marketing from product ...

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...

Direct Marketing MIX Inc. (7354.TO) Japan Nine Months Ended September 30 GROUP 2025 2024 Revenue Y17.02 bln Y15.72 bln Operating Profit Y1.67 bln Y1.18 bln Pretax Profit Y1.65 bln Y1.15 bln Net Profit ...

An announcement from Direct Marketing MiX Inc. ( ($JP:7354) ) is now available. Direct Marketing MiX Inc. has revised its financial forecasts for ...

The latest update is out from Direct Marketing MiX Inc. ( (JP:7354) ).