Please provide your email address to receive an email when new articles are posted on . In previous posts, I described the use of marketing funnels to define what is known as the customer’s buying ...

As radio’s battle for the car continues, a new market study conducted by Quantilope and commissioned by Quu reveals that in-dash visual ads seen on infotainment systems significantly boost brand ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

The funnel has been an integral part of the marketing world for many years — 122 years, in fact. First developed by an agency executive named Elias St. Elmo during the late 1890s, it has provided a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

Content marketing is one of the best forms of thought leadership. It’s a proven long-term marketing strategy to help drive revenue for an organization of any size. For years, B2B marketing teams have ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever tagline - all with the hope that people will care enough to buy. But in my ...

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys ...