When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best has revised its market segment outlook to stable from negative as the segment has experienced a number of improvements, including capital market gains and ...

Opinions expressed by Entrepreneur contributors are their own. This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled “The Alignment ...

HONG KONG--(BUSINESS WIRE)--AM Best has revised its market segment outlook to stable from negative for the South Korea non-life insurance industry, according to a new AM Best report. In the new Best’s ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...