Marketing research helps nonprofit organizations, small businesses, and others on a tight budget develop a crucial understanding of “their target markets, their competitors, and the environment in ...

If the “market” is viewed as the totality of all environmental factors that bear down on a business, market research may be defined as a disciplined investigation aimed at discovering what is going on ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

While nearly 90% of startups make it through their first year, about 70% fail within the subsequent five years Research from Deloitte highlights that customer-centric companies are 60% more profitable ...

Opinions expressed by Entrepreneur contributors are their own. Would you shell out $200 for a pair of shoes without trying them on? Plunge into a steaming bath without dipping a toe in first? Of ...

LONDON--(BUSINESS WIRE)--The global tobacco market is expected to post a CAGR almost 4% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...