It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

Here are three key questions to ask yourself when considering market research for your business: 1. What business decisions will the research guide? Start with the goal in mind, as this will set the ...

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web searches, ...

What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Healthcare professionals (HCPs) know the term ‘hierarchy of evidence’. At the bottom sits word of mouth, while randomised controlled trials and meta-analyses sit at the top. The hierarchy is one of ...

This article is by Rob Tanner, assistant professor of marketing for the Wisconsin School of Business at the University of Wisconsin-Madison. The iPhone continues to be an unambiguous smash hit product ...

Convenience continues to drive the UK potato retail market, with growth in pre-packed, processed and premium lines dominating loose variations in both volume and value. These are the findings from ...