The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work ...

The major focuses on the unique aspects of these industries, including food marketing, management and leadership, and entrepreneurship. Not only will you obtain a strong background in business ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...

In the Department of Management and Marketing, students live out the University's ideal: to learn, lead and serve. And what we do attracts attention. Our entrepreneurship program ranks among the top ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...