The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

Buckle your seatbelts—the list is long ... but “brown butter waffle cookie”? Y’all better leggo my Eggo ice cream sandwiches because these are the only frozen “waffles” I want to ...