Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
Sportskeeda13d
NJZ's new Coca-Cola ad sparks buzz about a possible world tour
On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...
Marketing Dive6d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Marketing-Interactive5d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
diginomica5d
Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but misses the human touch
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.
Big Four accountants attack IRS over ‘capricious’ US tax treatment of Coca-Cola
Deloitte, PwC and KPMG have launched a scathing attack on the Internal Revenue Service, which they accused of “a pattern of ...