Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

A friend of mine who’s been phenomenally successful growing his own businesses told me that if there was one thing he’s seen lead to more business failures than anything else, it's lack of forethought ...

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le ...

Sony Pictures Entertainment is to adopt a regional model for its international film marketing and distribution teams as part of a corporate restructure that will also see theatrical, home ...

Sony becomes the first to consolidate the once-disparate film and TV marketing divisions, offering a testament to the blurring of the line between theatrical and streaming. By Tatiana Siegel In a ...