Kendrick Lamar has signed on as a brand ambassador for Chanel, and he'll appear in the French fashion house's new eyewear campaign that will roll out on Tuesday (April 22). Business of Fashion exclusively reported the news on Monday.

Kendrick Lamar is an official brand ambassador for Chanel. The esteemed luxury fashion house announced its historic new partnership with the "Not Like Us" rapper on Monday, April 21. Lamar is set to serve as the face of Chanel's eyewear line.

On Tuesday, luxury French fashion house Chanel announced global superstar Kendrick Lamar as its latest brand ambassador.