Johnnie Walker produces the most widely consumed whisky on earth. But now the legendary brand is ready to bottle a Scotch specifically for you—as long as you have at least $65,000 to spend.

Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from ...

It’s the most widely consumed whisky in the world - and now its fans are in for something altogether more luxurious, a bespoke bottle of your very own Johnnie Walker Scotch - with a hefty price tag.

Johnnie Walker officially unveils Johnnie Walker Vault, a new global luxury platform grounded in blending artistry - uniting bespoke blends, collaborations with cultural icons and luxurious ...

The iconic Johnnie Walker Blue Club is taking a bold step forward, embracing a younger, visionary generation with a refined ...

Luxury lifestyle brand, Perfect Moment, and global leader in beverage alcohol, Diageo, debut Johnnie Walker Blue Label Ice Chalet Scotch Whisky at global après-ski events. Perfect Moment’s Ice ...

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At the forefront of this movement is Dr. Emma Walker, who was appointed as Johnnie Walker’s first female Master Blender in 2022. With a background in chemistry and a longstanding pedigree of ...

The combination of bold flavour and innovative blending positions Black Ruby as a standout addition to the Johnnie Walker portfolio and the channel.

This case study explains how Johnnie Walker, the scotch whisky brand, reversed its decline in India by appealing to younger consumers with a brand extension. We’re long-term subscribers to WARC and it ...

“As Scotch embraces more creativity in mixology, we see an opportunity to offer a bold, versatile flavour,” Johnnie Walker global brand director Jennifer English said. Dr. Emma Walker, who became the ...