Compare Instagram Reels and TikTok in 2026: engagement rates, creator marketing opportunities, and platform strategies for creator success.

In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this ...

Emma Worth is senior creative social strategist at Ralph Creative, a creative agency with offices in London, Tokyo, New York and Los Angeles. Introducing Instagram Reels; a new way of creating fun and ...

When you are trying to grow your business, it can sometimes feel like too much time is spent doing things that do not help you make the most money. But one thing that can support growth is content ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

How much longer are we supposed to wait for Instagram to bring back the Reels Play bonus program? Credit: Mashable illustration / Vicky Letta Creators are often put in a frustrating position in which ...