Press relations—or public relations, depending on your audience—didn't emerge fully formed from the primordial ooze. It took a pair of 20th century professional persuaders to recognize its power and ...

The proliferation of social media has made it increasingly easy to disseminate information, particularly unverified claims. This raises critical questions about whether public relations (PR) ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...