ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...
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