If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...

Buyer personas are fictitious profiles or representations of an ideal customer. By developing a clear understanding of these personas, businesses can create targeted marketing campaigns tailored to ...

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...